How You Know When You Are Working in PR & Marketing

How You Know When You Are Working in PR & Marketing

Posted by on Dec 6, 2016 in Uncategorized | 0 comments

Many companies who work with PR Agencies or marketing agencies often ask themselves how they can maximize on their relationship with each other. They ask what makes a great relationship between client and agency and asking these questions can make a difference to the relationship. You could be working in a Marketing Agency Healthcare and need the assistance of a PR agency so understanding how to work with one is important.

Marketing Agency HealthcareThe first thing you must do is ask how you can have the best client relationship. It seems like a simple question, but some clients never ask how they can enable PR agencies to do the best job on their account. If you’re going to pay for a PR agency, why not help them succeed? It’s like buying a brand-new car. It can get you to where you want to go, but if you never take the time to fill up with gas or change the oil every 3,000 miles, you might as well start walking. If you have a good product or service you can’t really go wrong. Products all have basic quality standards to meet. Cars shouldn’t break down. A laptop should turn on and allow you to do basic computing. But none of these is what make consumers enthusiastic about products. I know you have the “most revolutionary product since the television,” but does it do anything beyond the bare minimums to be recognized in the product category?

It’s so important to understand how to communicate with a PR Agency. Communication starts with the getting started meeting/call and must continue throughout the campaign. Sharing goals and expectations with your agency early on can help them achieve your PR and growth objectives. Your PR team can do great things if they are in the loop. So what are good things to communicate?

  • Upcoming product announcements
  • New company hires
  • New company partnerships, big customers, etc.
  • Upcoming events or tradeshows your company is attending or hosting
  • Interesting things that are happening within the industry
  • Anything else you think could possibly be relevant to the media

Where you can, provide feedback. A PR agency is doing a great job getting interest and securing coverage, but the client doesn’t give them any feedback on whether the coverage is even moving the needle with Web traffic, conversions, sales, etc. Agencies can change their focus relatively quickly if they are informed the current PR plan needs to be scrapped, but they need client feedback. Also, it’s always nice to give them a “good job” or “this is awesome” when securing a big coverage hit. They know you pay them to get coverage, but it’s always nice to get a “thanks” every once in a while. Don’t you agree? Believe it or not you have to make the effort to understand that they are the experts. Though agencies love suggestions and feedback, as I mentioned, it is also important that clients recognize that they are the experts and that they are paying the agency to know and deal with the media. Sometimes, companies need to trust them to do their jobs – even if it isn’t something that they necessarily want to hear.

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The Paperless Business

The Paperless Business

Posted by on Dec 5, 2016 in Uncategorized | 0 comments

Although many companies look for document storage solutions for their physical records, the most efficient way to manage paperwork is to create digital copies of their important files and store them on the Cloud or in a server in the office. That is where an online document management system can help your business to grow and improve – stepping into the future is important for a business to evolve. Entering the digital world even more than you already are in it is important for your company in every aspect.

Every important company record or document can be scanned and converted to digital files and shared among the staff. Staff can be trained in how to manage the documents that are uploaded and learn to edit them with timestamps and date stamps. This way, documents can be tracked and controlled and there’s less risk of duplication. Important files that are relevant to client details like finances and personal information can also be far more secure with online lock and key. Choosing to go paperless in your office is a big deal. Every office has filing cabinets wall to wall and choosing to ditch those and scan all your paperwork over to a company that deals with the Best Document Management Software is something of a feat and finding the appropriate document management company to assist can be difficult.Best Document Management Software

Managing paperwork can be a tiresome and every business has documents that they must maintain for legal compliance and operational business needs. As the business grows, the sheer volume of documents chucked into those cabinets and generated regularly can sometimes become a physical burden. It is widely known that having online access to documents means that remote working is becoming more and more prominent. Digital files provide quick access and instant backups for a business’s entire collection of records and can be accessed from anywhere with an internet connection. A document management system, also known as a DMS, provides storage, version control, security, indexing, and remote retrieval.

This makes it easy for businesses to quickly reference and retrieve any or all of their information from anywhere. When meetings are called halfway round the world or you have offices for your company in different areas of the world, this can be an absolute God send as the easy access means that companies have the breadth to expand their business and the ability to recover the documents in the event of a disaster is perfect. Electronic document management is fantastic security for high profile clients and their documentation. Laws in virtually every industry require the ability to access any documents you have stored quickly and easily ensure compliance with an audit, lawsuit, or any other legal matter.

Discovery laws require the quick disclosure of documents, and document management systems streamline the process.  Document scanning and online storage can make all of these files accessible instantly as they are needed. Filing and re-filing of previous versions of documents can create mistakes and cost your company money.

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Working During Summer Months

Working During Summer Months

Posted by on Dec 5, 2016 in Uncategorized | 0 comments

July and August are actually quiet months for a business generally speaking, but that doesn’t mean that we all get to take time off. This is usually because the head honchos of the company have disappeared off for a couple of weeks and with the air conditioning ramped up and everyone sweating it out in the office, it can be a pretty miserable few weeks. Everyone loves a good summer holiday and the idea of spending the entirety of July and August in the Costa del Office is never preferable. Not everyone gets that chance to go away in the summer time due to the high prices but sometimes. The best thing to remedy this situation is of course, booking a holiday enough in advance that it doesn’t cost as much as a last minute getaway. Where this isn’t possible we’ve put together some top tips for you to be as comfortable as possible while working in the office this summer. Whether you’re working in a shop, a restaurant or in a large open plan office dealing with File Protection you can be assured that you can be comfortable.

File ProtectionReclaim that lunch break that you likely neglect by staring at the computer. Take a long walk and if you’re fortunate enough to work near a body of water or a park, take your lunch there and sit in the shade. Soak up the vitamin D from the sun and pretend you are going to be in the sunshine. It’ll lift your mood and make you shake off the office humidity for at least an hour. Grab your colleagues and organise a picnic. Does your company hold any kind of summer shindig? Maybe that could be your job! Summer can be long especially in the city and while you’re sitting sorting document storage for the next quarter you could be choosing a location of your next party with your colleagues. You may not be a fan, but exercise can help. Okay so we understand it’s roasting hot in the office but on those lunch breaks going for cooling walks in the shade and getting that heartrate up, especially if you have a shower room in your office building you can cool off really fast!

Air conditioning can help! While not everyone has the same tolerance for higher temperatures it rings true that not everyone has the same tolerance of low temperatures. Grab the office together and those who need it to be cooler can have it on half the day while the other side of the office wear cardigans. After lunch, compromise and use desk fans so the others don’t have to spend their days wearing winter clothes to the office.

Rethink the wardrobe. Don’t come to work in knee high boots or thick tights. You will boil in your seat. Make sure you rethink your work wardrobe and buy in some floaty clothing to keep cool in an otherwise warm environment. Keep it work appropriate though, hot pants are not the one to wear to meetings in the boardroom.

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