Two Items, One Agency: SEO and PPC!

Two Items, One Agency: SEO and PPC!

Posted by on Mar 20, 2017 in Uncategorized | 0 comments

Until recently, it was common practice to split your digital marketing between an agency specialising in search engine optimisation (SEO) and one specialising in pay per click advertising (PPC). This approach made sense as agencies often focused on one aspect over the other.

As digital marketing has established itself as an essential facet of business, the lines between these two forms of marketing have blurred and now it is arguably a more sensible choice to keep all aspects of your digital marketing strategy under one agency’s roof. If anything, SEO and PPC are becoming increasingly important to each other. Companies like http://southcoastmarketinggroup.com can really help.6

If you look at a search result page on Google, you will note that the list of results is more often a mixture of both paid and organic listings. Google has announced plans to include paid adverts and pins in local search results and search results on Google Maps so it is fair to assume that integration of SEO and PPC is only going to increase. Google has been the leading name in online advertising for so long that when many people think of Adwords when they think of PPC.  This made appearing in targeted search essential, meaning that SEO and PPC could be placed under the umbrella term of ‘search marketing’. Then social media rose in prominence.

With networks such as Facebook and Twitter becoming ever more influential, PPC developed to mean paid search as well as paid social, which muddied the waters as social and content marketing were added to the mixture. It is now common for your SEO to reference content marketing and your PPC expert to extoll the benefits of social media. Digital marketing is no longer a selection of separate practices managed by different professionals; they work in conjunction with each other. A successful digital marketing campaign will include aspects of SEO, PPC, content and social media marketing. Remember that PPC and SEO go hand in hand.

When digital marketing was in its infancy, employing different agencies to cover different roles was commonplace. You would have one on board to handle website design, one for further development and optimisation and a range of others, depending on the number of different marketing channels you pursued. It was unwieldy and difficult to manage.

There was no such thing as a unified marketing campaign; each was only interested in their chosen practice.

By bringing everything under one banner, you cut out any competition that may grow between the agencies you use. Everyone is clear on the aim of the campaign and can work in unison to see to its maximum potential. When PPC needs to take the lead, it can. If those working on the PPC campaign need assistance from the SEO team, they are there ready to help; there is no waiting for returned calls or a lengthy email conversation.

To take control of your company’s digital marketing strategy, bring all facets of your online marketing under one roof. You will not regret it.

 

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How Do Digital Agencies Work?

How Do Digital Agencies Work?

Posted by on Feb 20, 2017 in Uncategorized | 0 comments

In virtually all areas of digital marketing, you are dealing with a large number of unknowns.

The best search marketers on the planet will admit that they cannot guarantee where your site will rank in a year’s time, let alone one month. The same can be said for social media marketers, content marketers etc. As such, predicted outcomes are usually nothing more than calculated guesses. If you’re working with an experienced consultant, the likelihood is that it’ll be a pretty good guess, out even the best marketers are susceptible to overestimating their abilities, and not taking into account external factors. One of the best thing you can do, as a client, to mitigate against this is to separate fact from speculation, and differentiate outputs from outcomes. Ask your consultant to explain what aspects of their proposal are based on speculation, and what is/isn’t guaranteed.

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Replace as many unknowns (e.g. revenue estimates, traffic estimates, and conversion rates) with real numbers, and be conservative. Better to be pleasantly surprised than unpleasantly surprised.

Once you’re happy with your consultant’s strategy and forecasts, expect them. In a famous experiment, Harvard professor Robert Rosenthal found that the expectations of those around us do influence our results, even when those people never share their expectations with us. Digital marketing is a process that takes time to reach a desired result. Think of it like running a bath – you can’t turn the tap on and have a full bath in a matter of seconds. Unlike running a bath, which fills at a linear rate (if you run a bath for twice as long it’ll be twice as full), digital marketing growth tends to happen exponentially in growth spurts. Take this website for example – here’s a screenshot of our traffic: Of course, the work in the first twelve months contributed to the 600% growth spurt, but imagine if I had fired the digital marketer (in this instance, myself) after the six-month milestone on the basis that we had only achieved a tiny amount of growth during this period? Had that been the case, I think it’s unlikely we would have grown by 600% in months 12-16.

The flip side of the coin is that you probably pay your consultant on a linear monthly retainer. It’s understandable that many clients get itchy feet when they find that there has been very little growth after months of paying for consultancy. So, when is enough – enough? Ultimately, it depends on a number of variables, such as the age of the business, the amount of time spent by the consultant, and the type of digital marketing campaign in question. For example, it typically takes longer to generate results from an SEO or content marketing campaign, than a paid search or social advertising campaign. Companies like southcoastmarketingroup.com can help you with your search. That said, virtually all aspects of digital marketing grow gradually, and then suddenly. If you’re not seeing a gradual improvement in your campaign over the first six months, it might be time to investigate the reason why. In defence of the great digital marketers who sometimes don’t achieve desired results, a lack of tangible results can be due to the client’s business model, or unwillingness / inability to implement recommendations quickly. Generally speaking, though, the issue is most likely to reside in the consultant’s strategy, especially if the business has achieved good results in the past.

If this is the case, be patient, but be ready to move on if you suspect your consultant isn’t being effective or generating the results they anticipated.

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Document Storage Options For Your Company

Document Storage Options For Your Company

Posted by on Jan 30, 2017 in Uncategorized | 0 comments

We know that choosing the type of system you use for your document storage can be a little bit of a headache but businesses such as http://www.filestreamsystems.co.uk are there to assist you with these little headaches and guide you through your changing from paper to online. There are two types of document management system that are popular: self-hosted document management and cloud-hosted document management systems. In this guide we’ve put together pros and cons of each of the systems that are available to you as a business.

  • Self-Hosted Document Management Systems allow for all of the software is stored inside your business on your company servers and 23194045144_50fcb8c903_zself-hosted systems allow you to store as many documents and files as your server will allow. The software comes with a one-time cost that’s usually based on the number of users. It can cost several thousand pounds for a self-hosted system as there are licence fees to consider

The biggest benefit of a self-hosted documents management system is that you are always the one in control and not relying on anyone else to keep it up and running. There are document management companies out there that can advise on which system is best for your company and can also advise you on what the advantages are for self-hosting or cloud hosting. The downside to hosting yourself comes in the quite large costs up front, as well as the extra yearly expense of having to pay for software updating. It also means it’s up to you to have a proper system in place to back up your documents as there’s no auto-saving.

  • Cloud-Hosted Document Management Systems allow all of your new cloud software is hosted by an external provider and can be accessed online whenever you choose to log in. Everyone in the office can log in to the system from any computer or mobile device connected to the internet via either 3G or wifi connections. You usually would pay a monthly fee for each user and those costs range depending on features you use and the amount of storage you require for your business. The biggest benefits are that you don’t actually need to hire in an IT team to install the software and keep it running therefore you can cut costs that way. You can also save yourself money in large upfront costs. These systems are actually available from anywhere that has online access so if you are a business owner you can tap into your work system from anywhere in the world. Being on business or travelling internationally for business gives you the cloud-system advantage as you can tap into it anytime.

The downside? You are at the mercy of the provider to keep it up and running yourself and if there is ever a problem with the data centre (as in, electricity failure/fire or flood) you can be prevented from accessing your files. If the internet connection fails you also won’t be able to access your files!

 

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Why You Should Shell Out For Your Document Management System

Why You Should Shell Out For Your Document Management System

Posted by on Jan 30, 2017 in Uncategorized | 0 comments

There are often technical, financial and operational barriers when it comes to implementing electronic document management systems but there are also a lot of benefits to be had when the systems are in place. Unfortunately, a lot of companies are still stuck in the past when it comes to paperwork and for that reason, they don’t want to move away from what they know by scanning documents over to an online system. They don’t want to generally move away from their comfort zone and change over to regulated online documentations. As companies such as http://www.filestreamsystems.co.uk/ would tell you, the benefits far outweigh the disadvantages and if you choose to move away from paper and into a cloud system. We have listed the main benefits you will find by moving over:

  • Security: online electronic management systems are full of regulated content which can be extremely sensitive and having adequate security is 6157407129_c3feeb9202_zimperative to your business and your clients privacy. This becomes hard to achieve with paper or file share based documents. Being able to show traceability of documents can be a requirement for some companies and without that traceability, your security is useless.
  • Better versions: have you ever wondered how often you’re working on the latest version of a document? An electronic document management system has built in version control which allows you to automatically version documents with timestamps and date additions and ensure that a full document history is available to you whenever you want to see it. Usually it can get confusing if more than one person is working on the same document and the issue there is having multiple copies of the same document!
  • Backups: As mentioned before, companies like http://www.filestreamsystems.co.uk can advise you that if you don’t know what content you have it can be difficult to ensure that the content is backed up. Having an uploaded cloud system as well as an online system and then having a paper trail on top means that if there was a fire which damaged the paperwork, you’re backed up in the new system and should there be a flood that damages the computers, you’re backed up in the cloud! Back up your backups at all times. Electronic document management systems centralise all your records and encourages the creation of these records in one location. This allows for much easier retrieval!
  • Electronic document management frees your staff from the total chore that is bulk paper filing and additional tools help streamline work processes even further. Sometimes this can actually render some jobs as useless and equal cuts in the budget!
  • Ultimately, the same documents can be filed under more than one heading and it will help to reference your work which will make life much easier for you and your company. This isn’t possible with paper documents unless you photocopy lots of copies of the same information but this actually creates more work and more paper documentation and what we are trying to achieve is lessening that!
  • Lastly, moving over to an electronic documentation system actually frees up your floor space in the office. Moving out of the filing cabinets and into the cloud means all those cabinets taking valuable room away from the office can go! You’ll be able to move the office around a bit or add more staff should you be able to afford to.

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Why You Should Use A Recruitment Agency

Why You Should Use A Recruitment Agency

Posted by on Jan 18, 2017 in Uncategorized | 0 comments

The biggest benefit of using a recruitment agency for temporary work especially means that you are able to have a variety of roles right at your fingertips when you need a chance. If you are looking at temp work especially it definitely gives you that chance to experience many job sectors without the commitment. Companies like http://www.pulsepublishingnw.co.uk may well use agencies to hire for their roles as finding the right staff can be difficult so why not hand it over to the experts? When you are looking for a job, the first thing you do is head for the internet.

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In this day and age everyone who is anyone uses the internet to advertise positions, whether that is on large job boards such as Indeed or Monster or personally on their own company website. Either way, internet advertising has exploded across our screens. Newspaper advertising, while still occurring, is no longer as popular since newspapers now have apps and printing is actually on the decline. Large companies now like to outsource their recruitment to agencies as then they can save money on their recruitment budget. Staffing agencies perform selection processes for companies that don’t have the time, resources or money to manage the employment processes. Schools are the biggest outsourcer to agencies as the process for recruitment is a lot more complicated for teachers. For people looking for jobs in marketing or publishing or even PR, using an agency is the best thing to do because the money that it takes to sort and filter through CVs and sort interview days can actually cost far more if the companies do it themselves. Using a recruitment agency can result in a lower cost in hiring adequate staff to recruit applicants.

Cutting out the middle man allows a company to get on with their jobs while an agency deals with the recruitment. Staffing agencies have a larger network of available workers ready and waiting to work and this can save a lot of costs with advertising for a position. The relationships already built between the staffing agency and the workers they have already identified as dependable and reliable can fill a vacancy in a matter of days. Employers that use the services of recruitment agencies for temporary employees get the chance to observe worker performance, qualifications and habits at work before offering something more permanent on their books. This can cut down on turnover once a trial period is over and both employee and employer are satisfied a job is a good fit.

It is also worth mentioning that temporary jobs via an agency aren’t just a way for an employer to get to know an employee, but for the employee to experience the work environment and decide if it is the right fit for them. A lot of people forget that when someone goes for a new job, they are interviewing their potential workplace as well. An interview process is as much for the worker as it is for the company looking for employees and there should be a good balance for the employee as well as the employer.

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How You Know When You Are Working in PR & Marketing

How You Know When You Are Working in PR & Marketing

Posted by on Dec 6, 2016 in Uncategorized | 0 comments

Many companies who work with PR Agencies or marketing agencies often ask themselves how they can maximize on their relationship with each other. They ask what makes a great relationship between client and agency and asking these questions can make a difference to the relationship. You could be working in a Marketing Agency Healthcare and need the assistance of a PR agency so understanding how to work with one is important.

Marketing Agency HealthcareThe first thing you must do is ask how you can have the best client relationship. It seems like a simple question, but some clients never ask how they can enable PR agencies to do the best job on their account. If you’re going to pay for a PR agency, why not help them succeed? It’s like buying a brand-new car. It can get you to where you want to go, but if you never take the time to fill up with gas or change the oil every 3,000 miles, you might as well start walking. If you have a good product or service you can’t really go wrong. Products all have basic quality standards to meet. Cars shouldn’t break down. A laptop should turn on and allow you to do basic computing. But none of these is what make consumers enthusiastic about products. I know you have the “most revolutionary product since the television,” but does it do anything beyond the bare minimums to be recognized in the product category?

It’s so important to understand how to communicate with a PR Agency. Communication starts with the getting started meeting/call and must continue throughout the campaign. Sharing goals and expectations with your agency early on can help them achieve your PR and growth objectives. Your PR team can do great things if they are in the loop. So what are good things to communicate?

  • Upcoming product announcements
  • New company hires
  • New company partnerships, big customers, etc.
  • Upcoming events or tradeshows your company is attending or hosting
  • Interesting things that are happening within the industry
  • Anything else you think could possibly be relevant to the media

Where you can, provide feedback. A PR agency is doing a great job getting interest and securing coverage, but the client doesn’t give them any feedback on whether the coverage is even moving the needle with Web traffic, conversions, sales, etc. Agencies can change their focus relatively quickly if they are informed the current PR plan needs to be scrapped, but they need client feedback. Also, it’s always nice to give them a “good job” or “this is awesome” when securing a big coverage hit. They know you pay them to get coverage, but it’s always nice to get a “thanks” every once in a while. Don’t you agree? Believe it or not you have to make the effort to understand that they are the experts. Though agencies love suggestions and feedback, as I mentioned, it is also important that clients recognize that they are the experts and that they are paying the agency to know and deal with the media. Sometimes, companies need to trust them to do their jobs – even if it isn’t something that they necessarily want to hear.

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